In the ever-evolving digital advertising landscape, ad fraud poses a significant challenge to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have developed sophisticated detection tactics. Th

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By utilizing conversion tracking, you gain invaluable information into which efforts are truly driving success. This knowledge empowers you to adjust your approach, redirecting resources towards the tac